1. Voice search
We are currently experiencing the beginning of the voice search era. Every smartphone is already equipped with a digital voice assistant (Siri for iPhones, Google Assistant for Android-based phones).
3. Content personalization through machine learning
Artificial intelligence, including machine learning, affects our everyday activities on the internet without us even recognizing it. This is the main point of ML — providing improved experiences natively.
4. Data security
The more data that a web app processes, the more attractive it looks to cybercriminals. They aim to spoil your services and steal your users' data or internal company information. This can cause great harm to your reputation and cost you a lot.
5. Progressive web apps (PWA) and accelerated mobile pages (AMP)
Google prioritizes web apps that load quickly on mobile devices. This is why you should consider implementing PWA or AMP, which are unique technologies that reduce web page load time.
The app development story started from smartphones, tablets, and laptops, which are now so widespread we cannot even imagine our day without them.